Our Story

In 2018 PHYT’S will be celebrating its 45th anniversary. Today, the brand is considered one of the greatest achievements in 100% natural and organic cosmetics in France. The choice to go green goes back to the very origin of the brand when, in 1972 Jean-Paul Llopart, a naturopath and biologist, and Rosanne Verlé, a beautician, created Phyt’s – then called Phytal – born from a dream and vision of developing a skincare range made entirely with natural ingredients and without the use of any preservatives. It was an extremely innovative approach at the time.

From the onset, the brand wanted to focus and support forward-thinking Beauty Institutes. The founders coined the notion of “Naturo-Esthetique®” (holistic aesthetic) a concept that is now well implanted in Europe and recently being introduced to Australian Aestheticians.

Phyt’s creators were market innovators and early adopters of emerging technologies that moved their vision from dream to reality, both in product development and packaging. The need to innovate in packaging came from the necessity to protect the formulations from bacterial contaminants and the external environment. Phyt’s introduced single use packaging in the form of disposable glass ampoules. In 1974, a patent was even filed for the conditioning in ampoules of pasty or semi-thick skin care products (masks). In the 1990s, Phyt’s Laboratories turned to multilayered Polyfoil for all its tubes, a perfectly waterproof material that protects all creams from external contaminants.

The Jerodia Group acquired the brand in 2004 taking Phyt’s Laboratories into the 21st century and a future promised to be rich in innovations.

In Australia, PHYT’S Australia and New Zealand’s head quarters are located in St Leonards (NSW) with offices in Melbourne and the Gold Coast.

Thanks to our growing presence down under, professional aestheticians in Australia and New Zealand have a genuine opportunity to capitalise on the booming demand for professional treatments that blend health, wellness and beauty while benefiting from efficacy, safety and ecology time-tested over four decades.

Benefit with Phyt’s

The move towards sustainable practice, wellness and healthy lifestyle has become a mindset revolution, worldwide. PHYT’S as a company and a brand was a precursor in the holistic movement and is more than ever at the forefront in the field of natural cosmetic.

  • For 48 years we have been seeking out the world’s highest potency plant actives extracted from nature’s most generous trees, herbs, plants, seeds and fruits.
  • Our time-tested expertise in botanical chemistry allows us to continuously innovate as we deliver high performance results for every skin type and condition.
  • At a time when more and more consumers are questioning the safety and environmental impact of products used on a daily basis, PHYT’S brings peace of mind for therapists and clients alike while delivering results second to none.
  • The professional in salon treatment kits and single-used dose make life a breeze for therapists. This unique packaging is an integral part of what makes the brand so appealing both for beauty salons because single-used dose limits product being wasted or contaminated.
  • The professional in salon treatment kits are also an idea solution for mobile therapists, a growing profession in our fast-changing market place where so many individuals and professionals demand personalised services in the comfort of their home, workplace or accommodations when travelling.
  • Each treatment is unique in focus, texture, aroma and performance but all take clients into a multi sensory journey, deep levels of relaxation and spectacular outcome.
  • We bring you over fifteen different professional in salon treatments for the face and body, to meet all skin types and conditions.
  • Our retail range is one of the most extensive in the field of clean cosmetics and toiletry: Women, Men, Baby, Face, Hair, Nails, Hands, Feet and Body.

Discover how thousands of French aestheticians seduce and retain the loyalty of the most powerful consumer group today.

Contact us now to redefine what is possible for you and your business.

Phyt’s products are so unique they are irreplaceable in the skincare market. Clients keep coming back time and time again for their favourites treatments. They fall in love with the textures, scents and the way the products love them back. It’s a huge bonus that they are aligned with nature with no nasties.

Christine McLachlan, Owner, Laser & Lipstick

Clients receiving PHYTS facials always comment how amazing their skin feels and looks after a treatment even those with the most problematic skin conditions. Some of these people tried many other options, often without significant success. Phyt’s gives me, as a therapist, an opportunity to help them return their skin to a healthy state without taking risks associated to additives and harmful substances often present in other skincare.

Jannice Plummer,Senior Skin Therapist

I have been using Phyt’s exfoliator Contact+ for over a year now. It’s very gentle on the skin yet very effective. After I have used it, the open pores on my skin look smaller and the skin is smoother, softer. I use it once a week over the whole face and more often on the nose and chin where the skin is oilier and the pores more visible. The tube last me a while because you do not need to use a lot at a time. Great product!

Retail Client