In 2018 PHYT’S will be celebrating its 45th anniversary. Today, the brand is considered one of the greatest achievements in 100% natural and organic cosmetics in France. The choice to go green goes back to the very origin of the brand when, in 1972 Jean-Paul Llopart, a naturopath and biologist, and Rosanne Verlé, a beautician, created Phyt’s – then called Phytal – born from a dream and vision of developing a skincare range made entirely with natural ingredients and without the use of any preservatives. It was an extremely innovative approach at the time.
From the onset, the brand wanted to focus and support forward-thinking Beauty Institutes. The founders coined the notion of “Naturo-Esthetique®” (holistic aesthetic) a concept that is now well implanted in Europe and recently being introduced to Australian Aestheticians.
Phyt’s creators were market innovators and early adopters of emerging technologies that moved their vision from dream to reality, both in product development and packaging. The need to innovate in packaging came from the necessity to protect the formulations from bacterial contaminants and the external environment. Phyt’s introduced single use packaging in the form of disposable glass ampoules. In 1974, a patent was even filed for the conditioning in ampoules of pasty or semi-thick skin care products (masks). In the 1990s, Phyt’s Laboratories turned to multilayered Polyfoil for all its tubes, a perfectly waterproof material that protects all creams from external contaminants.
The Jerodia Group acquired the brand in 2004 taking Phyt’s Laboratories into the 21st century and a future promised to be rich in innovations.
In Australia, PHYT’S Australia and New Zealand’s head quarters are located in St Leonards (NSW) with offices in Melbourne and the Gold Coast.
Thanks to our growing presence down under, professional aestheticians in Australia and New Zealand have a genuine opportunity to capitalise on the booming demand for professional treatments that blend health, wellness and beauty while benefiting from efficacy, safety and ecology time-tested over four decades.